ASO, user acquisition and monetization guides for mobile games and apps.https://asoua.com/https://asoua.com/blog/android-developer-verification-2026-what-game-studios-must-do/https://asoua.com/blog/android-developer-verification-2026-what-game-studios-must-do/From September 30, 2026, unverified apps can no longer install normally on certified Android devices in Brazil, Indonesia, Singapore and Thailand. Here is what changes for publishers, and a checklist to stay installable everywhere.Thu, 01 Oct 2026 00:00:00 GMThttps://asoua.com/blog/apple-ads-two-search-ads-2026-aso-playbook/https://asoua.com/blog/apple-ads-two-search-ads-2026-aso-playbook/Since March 2026, up to two Apple Ads can appear for a single App Store search. Here's what that does to brand keywords, organic click share and budgets, and how to adjust your ASO and paid strategy together.Thu, 01 Oct 2026 00:00:00 GMThttps://asoua.com/blog/google-play-us-external-payments-fees-october-2026/https://asoua.com/blog/google-play-us-external-payments-fees-october-2026/The Epic v. Google ruling opened Google Play to external links and alternative billing in the US. From October 1, 2026 enrolled developers report transactions and pay service fees. Here's the timeline and how to decide if it's worth it for your game.Thu, 01 Oct 2026 00:00:00 GMThttps://asoua.com/blog/display-ads-sizes/https://asoua.com/blog/display-ads-sizes/Complete Guide Your ultimate blueprint to maximize in-app revenue using the most profitable ad sizes, formats, and placements for mobile games and apps. Why Mobile Ad…Thu, 04 Dec 2025 00:00:00 GMThttps://asoua.com/blog/mastering-in-app-billing-testing-with-googles-play-billing-lab-complete-guide-for-developers/https://asoua.com/blog/mastering-in-app-billing-testing-with-googles-play-billing-lab-complete-guide-for-developers/Introduction: The Unseen Challenge of App Monetization For Android developers relying on In-App Purchases (IAP) or subscriptions, ensuring the monetization logic is…Thu, 27 Nov 2025 00:00:00 GMThttps://asoua.com/blog/google-admob-update-publisher-first-party-id-sharing-policy-explained-october-2025/https://asoua.com/blog/google-admob-update-publisher-first-party-id-sharing-policy-explained-october-2025/Google AdMob has updated its Publisher First-Party ID sharing and usage policies to enhance ad relevance and privacy. Learn how this change impacts mobile game and app…Wed, 29 Oct 2025 00:00:00 GMThttps://asoua.com/blog/google-play-device-and-network-abuse/https://asoua.com/blog/google-play-device-and-network-abuse/What is the Solution of the Google Play Device and Network Abuse Policy? Policy Summary Google Play’s Device and Network Abuse Policy is designed to protect not only the…Wed, 08 Oct 2025 00:00:00 GMThttps://asoua.com/blog/asomehdi-goo-gle-blockchain/https://asoua.com/blog/asomehdi-goo-gle-blockchain/Google has announced a major policy update for apps involving blockchain-based content , such as cryptocurrency exchanges , software wallets , NFT games , and tokenized…Wed, 30 Jul 2025 00:00:00 GMThttps://asoua.com/blog/update-goo-gle-broken-functionality/https://asoua.com/blog/update-goo-gle-broken-functionality/The Invisible Violations: Understanding Google Play’s Functionality Policy with a QA Mindset When developers think of Google Play policy violations, they often imagine…Wed, 30 Jul 2025 00:00:00 GMThttps://asoua.com/blog/complete-guide-to-roas-campaigns-for-mobile-games-apps/https://asoua.com/blog/complete-guide-to-roas-campaigns-for-mobile-games-apps/What is ROAS? Why Is It Important for Mobile Apps & Games? ROAS (Return on Ad Spend) measures how much money you earn from your ad spending. ✅ Example: You spend $100 on…Wed, 16 Jul 2025 00:00:00 GMThttps://asoua.com/blog/apples-new-eu-app-store-changes-what-developers-need-to-know-in-2025/https://asoua.com/blog/apples-new-eu-app-store-changes-what-developers-need-to-know-in-2025/On June 26, 2025, Apple announced significant changes for developers distributing apps in the European Union (EU). These updates are a direct response to the Digital…Sun, 29 Jun 2025 00:00:00 GMThttps://asoua.com/blog/ultimate-guide-to-google-ads-formulas-optimize-your-app-game-campaigns-like-a-pro/https://asoua.com/blog/ultimate-guide-to-google-ads-formulas-optimize-your-app-game-campaigns-like-a-pro/Mastering Google Ads requires a deep understanding of key performance metrics. This comprehensive guide breaks down all 40 essential Google Ads formulas, complete with…Fri, 23 May 2025 00:00:00 GMThttps://asoua.com/blog/why-games-apps-start-losing-money-when-scaling-user-acquisition-ua/https://asoua.com/blog/why-games-apps-start-losing-money-when-scaling-user-acquisition-ua/Scaling user acquisition (UA) is a critical phase for mobile games and apps, but it often leads to financial losses if not executed strategically. As developers ramp up…Wed, 21 May 2025 00:00:00 GMThttps://asoua.com/blog/india-bans-pakistani-apps-and-games-in-its-territory/https://asoua.com/blog/india-bans-pakistani-apps-and-games-in-its-territory/🇮🇳 Pakistan-India App War: India’s Silent Ban on Pakistani Apps India has silently removed over 300 Pakistani apps and games from its app stores without issuing formal…Sat, 03 May 2025 00:00:00 GMThttps://asoua.com/blog/how-to-properly-create-a-google-play-organization-developer-account-and-avoid-termination-aso-mehdi/https://asoua.com/blog/how-to-properly-create-a-google-play-organization-developer-account-and-avoid-termination-aso-mehdi/Opening a Google Play Developer Account for your organization sounds simple — but a small mistake during registration can cost you your entire account. Google is…Sat, 26 Apr 2025 00:00:00 GMThttps://asoua.com/blog/ua-is-not-for-everyone-a-data-backed-guide-to-scaling-mobile-games-without-burning-budget/https://asoua.com/blog/ua-is-not-for-everyone-a-data-backed-guide-to-scaling-mobile-games-without-burning-budget/By S. M. Mehdi Rizvi , ASO, UA & Monetization Consultant for Mobile Games Most mobile game studios treat User Acquisition (UA) like a slot machine—pour in money, pray…Sat, 19 Apr 2025 00:00:00 GMThttps://asoua.com/blog/google-adsense-verification-pin-update-asomehdi/https://asoua.com/blog/google-adsense-verification-pin-update-asomehdi/Google Adsense Verification Pin UPDATE Here's What Publishers Need to Know in 2025 March 2025 — In a move to enhance security and ensure genuine participation on its…Wed, 26 Mar 2025 00:00:00 GMThttps://asoua.com/blog/a-b-testing-for-aso-a-complete-guide/https://asoua.com/blog/a-b-testing-for-aso-a-complete-guide/A/B testing is one of the most crucial parts of App Store Optimization (ASO). It allows developers to test different variations of their app’s metadata and creatives to…Tue, 18 Mar 2025 00:00:00 GMThttps://asoua.com/blog/amazon-appstore-shutdown-on-android-whats-actually-happening/https://asoua.com/blog/amazon-appstore-shutdown-on-android-whats-actually-happening/Recently, a news story has been circulating in the market that "Amazon is shutting down its Appstore on Android." So, let me explain what's really going on! 🔄 What’s…Tue, 18 Mar 2025 00:00:00 GMThttps://asoua.com/blog/choosing-the-right-game-category-on-google-play-console/https://asoua.com/blog/choosing-the-right-game-category-on-google-play-console/Choosing the correct category for your game on Google Play Console is a crucial decision that significantly impacts your game's visibility, discoverability, and success…Tue, 18 Mar 2025 00:00:00 GMThttps://asoua.com/blog/googles-strict-privacy-policy-guidelines-a-must-for-developers/https://asoua.com/blog/googles-strict-privacy-policy-guidelines-a-must-for-developers/As someone who has been serious about privacy policies for a long time, I have noticed that many developers simply copy from AI-generated content or other sources.…Tue, 18 Mar 2025 00:00:00 GMThttps://asoua.com/blog/key-factors-in-2025-for-game-app-visibility-on-google-play/https://asoua.com/blog/key-factors-in-2025-for-game-app-visibility-on-google-play/In 2025, Google Play focuses on several key metrics and technical quality factors to determine an app or game's visibility. The better your app performs in these areas,…Tue, 18 Mar 2025 00:00:00 GMThttps://asoua.com/blog/the-risks-of-fake-reviews-in-aso-app-store-optimization/https://asoua.com/blog/the-risks-of-fake-reviews-in-aso-app-store-optimization/Fake reviews are a major concern in mobile app marketing and can have severe consequences for developers who engage in or are affected by them. In this blog, we will…Tue, 18 Mar 2025 00:00:00 GMT