RESULTS
+950% Ranked Keywords iOS (US)
+910% Organic Installs GP (UK)
+870% Organic Installs iOS (CA)
+830% Ranked Keywords GP (DE)
+800% Organic Installs GP (US)
+760% Ranked Keywords iOS (UK)
+720% Organic Installs GP (BR)
+690% Ranked Keywords GP (FR)
+660% Organic Installs iOS (AU)
+630% Ranked Keywords GP (CA)
+600% Organic Installs GP (IN)
+570% Ranked Keywords iOS (BR)
+540% Organic Installs GP (FR)
+510% Ranked Keywords GP (IN)
+950%
Ranked Keywords iOS (US)
+910%
Organic Installs GP (UK)
+800%
Organic Installs GP (US)
Service: App Store Optimization
Genre: Adventure Author: S. M. Mehdi Rizvi Case Study Duration: August 2021 - October 2024
Who Is Our Partner?
Our partner is a globally recognized gaming studio based in France, known for developing immersive mobile games across Casual, Hypercasual, Simulation, and Midcore categories. With a strong presence in mature and emerging markets, they consistently rank among the world’s top publishers.
Campaign Objective: Scaling Organic Growth
After transitioning from a soft launch to a global release, the game gained traction through paid user acquisition campaigns. However, organic installs remained stagnant, limiting long-term growth. While paid efforts provided temporary spikes, a sustainable strategy was needed to:
✅ Boost organic visibility and improve app store rankings ✅ Increase conversion rates through compelling creatives and localization ✅ Align store listings with actual gameplay for better retention ✅ Leverage seasonal trends to maximize engagement and installs
Years Experience
0
+
Key Challenges
🚀 Highly Competitive Market – Over 400+ direct competitors in the Simulation genre 🌍 Diverse Regional Preferences – Targeting the U.S., Germany, Japan, India, Brazil, and South Korea required customized strategies 📉 Stagnant Organic Growth – Despite strong paid UA, discoverability and CVR needed improvement 🎨 Creative Mismatch – Icons, screenshots, and videos had to accurately reflect gameplay 📝 Localization Complexity – Optimizing listings for different cultures and languages was time-intensive
Our Strategy
A/B Testing & ASO Optimization
1. Data-Driven ASO Tools
To drive results, we used industry-leading ASO tools: ✔ AppTweak – Keyword research, competitor insights, and creative optimization ✔ Data.ai – Market intelligence and top charts tracking ✔ Sensor Tower – Keyword tracking and ad intelligence ✔ LocalizeDirect – High-quality localization and translation
2. Optimizing Title for Maximum Visibility
🚀 Strategy: Expanded the title beyond brand name to include high-impact keywords (“Simulation,” “Quick Play,” “Endless Fun”)
📊 Results: ✅ 80% increase in visibility ✅ 200% improvement in keyword rankings
3. Short Description Optimization
💡 Strategy: A/B tested messaging, highlighting key gameplay features 📊 Results: ✅ 38% increase in conversion rates (CVR) ✅ More organic installs from better discoverability
4. Long Description Enhancement
💡 Strategy: Researched region-specific keywords and optimized content for local audiences 📊 Results: ✅ 40% CVR boost in Tier-1 countries ✅ Higher keyword rankings and improved user engagement
5. Icon A/B Testing
🎨 Strategy: Tested multiple color schemes, styles, and themes aligned with category trends 📊 Results: ✅ Conversion rate jumped from 13% to 38% ✅ Higher click-through rates (CTR) and brand recognition
6. Screenshot A/B Testing
🖼 Strategy: Conducted 60+ screenshot tests to highlight top features 📊 Results: ✅ 35% improvement in store performance ✅ Higher retention rates due to better visual accuracy
7. Video A/B Testing
🎬 Strategy: Tested different video lengths, styles, and CTAs to maximize engagement 📊 Results: ✅ Significant boost in conversion rates ✅ Increased user trust and download intent
8. Localization for Global Reach
🌍 Strategy: Used DeepL and professional services for translation and cultural adaptation 📊 Results: ✅ 40% CVR boost in Tier-1 markets ✅ Higher engagement in non-English regions
9. Custom Store Listings (CPPs)
📌 Strategy: Created region-specific store listings to improve local conversions 📊 Results: ✅ Higher engagement and relevance ✅ Significant conversion rate improvements across multiple markets
10. Seasonal Promotions & Events
🎯 Strategy: Designed targeted campaigns for Christmas, Halloween, New Year, and the Olympics 📊 Results: ✅ 45% increase in seasonal installs ✅ Stronger user engagement and retention
The Impact: Transformational Growth
🚀 100% increase in organic installs 📈 Improved keyword rankings and higher store visibility 🎨 Optimized creatives leading to better conversion rates 🎯 40% extra installs during seasonal events
Visual Presentation of the Results
Conclusion: Unlocking Sustainable Growth
Through strategic A/B testing and continuous ASO improvements, we successfully: ✔ Increased organic installs by 100% ✔ Boosted keyword rankings across key markets ✔ Enhanced user engagement through optimized content & visuals
🎯 This case study highlights the power of data-driven ASO strategies and iterative testing in driving sustainable mobile game growth.