The ASOUA blog
Practical guides and policy news for people who grow mobile games and apps: ASO, Google Play and App Store rules, Apple Ads, UA and monetization.
Android Developer Verification Is Live: What Game Studios Must Do Now
From September 30, 2026, unverified apps can no longer install normally on certified Android devices in Brazil, Indonesia, Singapore and Thailand. Here is what changes for publishers, and a checklist to stay installable everywhere.
Two Ads Per Search: How Apple Ads' 2026 Expansion Changes Your ASO Playbook
Since March 2026, up to two Apple Ads can appear for a single App Store search. Here's what that does to brand keywords, organic click share and budgets, and how to adjust your ASO and paid strategy together.
Google Play's US Billing Changes: Fees Start October 1, 2026. What Game Developers Should Do
The Epic v. Google ruling opened Google Play to external links and alternative billing in the US. From October 1, 2026 enrolled developers report transactions and pay service fees. Here's the timeline and how to decide if it's worth it for your game.
Google Display Ads Sizes for Games & Apps in 2025
Complete Guide Your ultimate blueprint to maximize in-app revenue using the most profitable ad sizes, formats, and placements for mobile games and apps. Why Mobile Ad…
Mastering In-App Billing Testing with Google's Play Billing Lab (Complete Guide for Developers)
Introduction: The Unseen Challenge of App Monetization For Android developers relying on In-App Purchases (IAP) or subscriptions, ensuring the monetization logic is…
Google AdMob Update: Publisher First-Party ID Sharing Policy Explained (October 2025)
Google AdMob has updated its Publisher First-Party ID sharing and usage policies to enhance ad relevance and privacy. Learn how this change impacts mobile game and app…
Google Play Device and Network Abuse
What is the Solution of the Google Play Device and Network Abuse Policy? Policy Summary Google Play’s Device and Network Abuse Policy is designed to protect not only the…
Google Play Policy Update 2025: Blockchain-Based Apps Face Stricter Rules from October 29 2025
Google has announced a major policy update for apps involving blockchain-based content , such as cryptocurrency exchanges , software wallets , NFT games , and tokenized…
How to fix broken functionality policy violation of broken functionality policy
The Invisible Violations: Understanding Google Play’s Functionality Policy with a QA Mindset When developers think of Google Play policy violations, they often imagine…
Complete Guide to ROAS Campaigns for Mobile Games & Apps
What is ROAS? Why Is It Important for Mobile Apps & Games? ROAS (Return on Ad Spend) measures how much money you earn from your ad spending. ✅ Example: You spend $100 on…
Apple’s New EU App Store Changes: What Developers Need to Know in 2025
On June 26, 2025, Apple announced significant changes for developers distributing apps in the European Union (EU). These updates are a direct response to the Digital…
Ultimate Guide to Google Ads Formulas: Optimize Your App & Game Campaigns Like a Pro
Mastering Google Ads requires a deep understanding of key performance metrics. This comprehensive guide breaks down all 40 essential Google Ads formulas, complete with…
Why Games/Apps Start Losing Money When Scaling User Acquisition (UA)
Scaling user acquisition (UA) is a critical phase for mobile games and apps, but it often leads to financial losses if not executed strategically. As developers ramp up…
India Bans Pakistani Apps and Games in Its Territory
🇮🇳 Pakistan-India App War: India’s Silent Ban on Pakistani Apps India has silently removed over 300 Pakistani apps and games from its app stores without issuing formal…
How to Properly Create a Google Play Organization Developer Account and Avoid Termination - ASO Mehdi
Opening a Google Play Developer Account for your organization sounds simple — but a small mistake during registration can cost you your entire account. Google is…
UA is Not for Everyone: A Data-Backed Guide to Scaling Mobile Games (Without Burning Budget)
By S. M. Mehdi Rizvi , ASO, UA & Monetization Consultant for Mobile Games Most mobile game studios treat User Acquisition (UA) like a slot machine—pour in money, pray…
Google Adsense Verification Pin UPDATE
Google Adsense Verification Pin UPDATE Here's What Publishers Need to Know in 2025 March 2025 — In a move to enhance security and ensure genuine participation on its…
A/B Testing for ASO: A Complete Guide
A/B testing is one of the most crucial parts of App Store Optimization (ASO). It allows developers to test different variations of their app’s metadata and creatives to…
Amazon Appstore Shutdown on Android – What’s Actually Happening?
Recently, a news story has been circulating in the market that "Amazon is shutting down its Appstore on Android." So, let me explain what's really going on! 🔄 What’s…
Choosing the Right Game Category on Google Play Console
Choosing the correct category for your game on Google Play Console is a crucial decision that significantly impacts your game's visibility, discoverability, and success…
Google’s Strict Privacy Policy Guidelines – A Must for Developers!
As someone who has been serious about privacy policies for a long time, I have noticed that many developers simply copy from AI-generated content or other sources.…
Key Factors in 2025 for Game/App Visibility on Google Play
In 2025, Google Play focuses on several key metrics and technical quality factors to determine an app or game's visibility. The better your app performs in these areas,…
The Risks of Fake Reviews in ASO (App Store Optimization)
Fake reviews are a major concern in mobile app marketing and can have severe consequences for developers who engage in or are affected by them. In this blog, we will…