84 case studies, with the numbers
ASO, user acquisition and monetization projects across puzzle, RPG, hyper-casual, simulation, kids and more. Each one shows the challenge, what we changed and what happened.
ASO · Puzzle
Jackpot! Enhancing Discoverability & Organic Downloads for Stardust Puzzle Game with a Powerful Keyword Strategy
- 250%
- Organic Installs GP (US)
- 225%
- Organic Installs iOS (US)
How to Increase Installs by +250% Through ASO A/B Testing
- 270%
- Organic Installs GP (US)
- 240%
- Organic Installs iOS (US)
From Visibility to Victory: How Strategic ASO & A/B Testing Boosted Installs by 100%
- 260%
- Organic Installs GP (US)
- 280%
- Organic Installs iOS (US)
From Zero to Hero : How Strategic ASO & A/B Testing Boosted Installs by 350%
- 1250%
- Organic Increase in keywords
- 650%
- Browse traffic
Breaking Barriers - How ASO & A/B Testing Skyrocketed Installs by 150%
- 235%
- GP Installs
- 225%
- iOS Installs
The Power of Precision - A 200% Increase in Installs Through Strategic A/B Testing
- 178.8%
- Installs (iOS)
- 49.5%
- CR (iOS)
Mastering the Market - How ASO & A/B Testing Drove a 250% Surge in Installs
- 1250%
- Organic Increase in keywords
- 650%
- Browse traffic
Rising to the Top - How ASO & A/B Testing Drove a 300% Surge in Installs
- 230%
- Organic Installs GP (US)
- 210%
- Organic Installs iOS (US)
Racing to Success - How ASO & A/B Testing Drove a 300% Surge in Installs
- 210%
- Increase in keywords
- 611%
- Browse traffic
Conquering the RPG Realm - How ASO & A/B Testing Fueled a 350% Surge in Installs
- 756%
- Installs
- 1283%
- Visitors
Dominating the RPG Arena - How ASO & A/B Testing Drove a 400% Surge in Installs
- 23%
- CVR
- 144.5%
- Installers
Reigniting the RPG Realm - How ASO & A/B Testing Drove a 500% Surge in Installs
- 193%
- New Visitors
- 20%
- CVR
Mastering the RPG Landscape - How ASO & A/B Testing Drove a 400% Surge in Downloads
- 193%
- New Visitors
- 20%
- CVR
From Invisible to Viral: How ASO Transformed Our App’s Visibility
- 121.12%
- Organic Installs
- 10.3%
- CVR
Mastering ASO: How We Achieved Top Rankings in Simulation Category
- 27%
- CVR
- 112.5%
- Installers
Keyword Domination: How Strategic ASO Increased Organic Installs
- 27%
- CVR
- 257.5%
- Installers
The Power of ASO: How We Transformed an Underperforming App into a Market Leader
- 1121.2%
- Organic Installs
- 14.3%
- CVR
Data-Driven ASO: A Case Study on Sustainable Growth & User Acquisition
- 2211.12%
- Organic Installs
- 27.11%
- CVR
Winning the ASO Game: How We Achieved #1 Rankings Across Multiple Markets
- 1520.11%
- Organic Installs
- 10.12%
- CVR
Driving App Growth: How ASO Carrier Boosted Organic Installs by 300%
- 1680%
- Organic Installs
- 12.12%
- CVR
ASO Case Study: How to Increase Installs by 250% Through A/B Testing
- 1723%
- Organic Installs
- 19.20%
- CVR
A/B Testing for ASO - The Strategy That Skyrocketed Growth by 300%
- 2675%
- Organic Installs
- 21.56%
- CVR
A/B Testing in ASO – The Secret Behind a 55% Conversion Rate Lift
- 1478%
- Organic Installs
- 13.20%
- CVR
Data-Driven ASO – How A/B Testing Unlocked Higher Conversions From 10% to 40%
- 3215%
- Organic Installs
- 27.50%
- CVR
Boosting App Installs by 150%: ASO Case Study Using A/B Testing
- 3215%
- Organic Installs
- 27.50%
- CVR
Mastering ASO: How Strategic A/B Testing Drove 100% Surge in Installs
- 2154%
- Organic Installs
- 7.50%
- CVR
Winning the Play Store: How ASO Enhances App Appearance & Increases Downloads
- 1124%
- Organic Installs
- 50.21%
- CVR
The ASO Makeover: How Optimized Listings Skyrocketed App Downloads & Visibility by 400%
- 1879%
- Organic Installs
- 12.54%
- CVR
ASO in Action: A Case Study on Maximizing Visibility by 200% & Gaining More Users
- 1537%
- Organic Installs
- 17.56%
- CVR
How ASO Turned a Low-Performing App into a Download Magnet on Play Store
- 751%
- Organic Installs
- 12.13%
- CVR
A/B Testing in ASO: The Secret Behind a 55% Conversion Rate Lift
- 1567%
- Organic Installs
- 27.89%
- CVR
Scaling Profitability and Volume in a HyperCasual Game
- 210%
- increase in d7 ROAS
- 180%
- growth in monthly ad spend with profitable returns
Scaling a Sort Puzzle Game to Sustainable Profitability Across Diverse Markets
- 320%
- increase in d30 ROAS
- 200%+
- growth in retention-driven revenue
Smart Scaling for a Smarter Game – Unlocking Global Growth for an IQ Game
- 5.3x
- increase in profitable ad spend
- 180%
- improvement in day-7 ROAS
Fashion Meets Funnels – Scaling a Dress-Up Game Into a Global Style Icon
- 230%
- increase in ARPU
- 3.7x
- scale in paid UA
Breaking Speed Limits – Scaling a Bike Runner Hyper-Casual Game to Global Velocity
- 420%
- increase in ROAS
- 2.1x
- uplift in retention (Day 1)
Locked, Loaded, and Scaled – Revving Up Profitability for a Gun Runner Hyper-Casual Game
- 315%
- boost in ROAS within 90 days
- 60%
- drop in CPI across core channels
Knockout Growth – Scaling a Fight Runner Hyper-Casual Game with Precision UA
- 420%
- increase in ROAS within 4 months
- 55%
- reduction in CPI across key markets
Turning Taps into Treasure – Unlocking Scalable Growth for an Idle Game
- 5x
- increase in profitable spend within 6 months
- 390%
- uplift in d30 ROAS
Triggered for Growth – Scaling a Shooting Hyper Casual Game with Precision UA
- 320%
- d7 ROAS uplift
- 4.5x
- increase in scale within 8 months
Whisper to Win – Monetization Optimization in an ASMR Anti-Stress Game
- 280%
- increase in d30 ROAS
- 5x
- ad revenue scale
Drawing Big Returns – Scaling Performance in an Art Hyper-Casual Game
- 190%
- increase in profitable scale
- 70%
- drop in CPI across core geos
Scoring Big – Unlocking Global Growth in a Mobile Sports Game
- 225%
- increase in year-one revenue
- 68%
- reduction in CPI across Tier-1
Cracking the Code – Scaling a Color Sort Puzzle Game Through Behavioral Targeting
- 310%
- revenue growth in under 9 months
- 76%
- improvement in install-to-pay conversion
Unlocking Vocabulary, Unlocking Value – Monetization Breakthrough in a Word Game
- 172%
- increase in ROAS across top geos
- 300k+
- net new installs in 6 months
Sprint to Scale – Creative-First UA Strategy for a Hypercasual Runner Game
- 5.1x
- increase in scale across top UA channels
- 162%
- ROAS improvement within 90 days
Sketching Success – Unlocking Profitable Scale for a Draw Puzzle Game
- 132%
- increase in d30 ROAS
- 3.4x
- user base growth over 6 months
Scaling Simplicity – Unlocking Revenue with HyperIdle Game Growth
- 152%
- uplift in global revenue
- 4.5x
- increase in profitable scale
From Niche to Mainstream – Scaling a Simulation Game with Precision UA
- 185%
- increase in d30 ROAS
- 3x
- growth in daily revenue
Charting New Worlds – Scaling an Adventure Game with High-Intent UA
- 212%
- d30 ROAS growth
- 5x
- increase in Tier 1 scale
Scaling Monetization & UA for an Arcade Game in Tier-1 Markets
- 42%
- Increase in Day-7 ROAS
- 29%
- CPI Reduction Across iOS
Driving Hybrid Revenue Growth for a Mobile Puzzle Game
- 89%
- Boost in Ad Revenue per DAU
- 62%
- Increase in IAP Conversion Rate
Scaling Ad-First Monetization in a Hypercasual Game
- 240%
- Boost in Global eCPM
- 187%
- Increase in Ad Revenue
Monetization Optimization in an Idle Mobile Game
- 310%
- Boost in Daily IAP Revenue
- 2.7x
- Longer Sessions in High-Value Segments
Monetization Optimization in an RPG Mobile Game
- 187%
- Increase in ARPPU from Meta-Game Offers
- 62%
- Boost in Session Frequency (Retained Users)
Monetization Optimization in a Simulation Mobile Game
- 143%
- Boost in ARPDAU via Behavioral Offers
- 71%
- Decrease in Churn Rate (First 7 Days)
Monetization Optimization in a Shooting Mobile Game
- 186%
- Increase in Rewarded Ad Engagement
- 93%
- Boost in eCPM After Dynamic Ad Placement
Monetization Optimization in a Strategy Mobile Game
- 172%
- Boost in Bundle Conversion Rate
- 62%
- Increase in 30-Day LTV
Monetization Optimization in a Dress-Up & Makeup Mobile Game
- 193%
- Boost in Cosmetic Pack Conversions
- 71%
- Lift in Daily ARPPU
Monetization Optimization in an Adventure Mobile Game
- 142%
- Spike in Map Unlock Revenue
- 64%
- Growth in Session Length
Monetization Strategy for a Hyper-Idle Mobile Game
- 180%
- Increase in ARPU in 60 Days
- $2.3M
- Monthly Revenue via Layered Monetization
Monetization Optimization in a Runner Hyper-Casual Game
- 210%
- Boost in Rewarded Ad Engagement
- 61%
- Higher Retention on Day 14
Monetization Optimization in a PvP Sports Mobile Game
- 188%
- Increase in Season Pass Revenue
- 72%
- Rise in Match Completion Rate
Monetization Breakthrough in a Puzzle Sort Game
- 4.2x
- Increase in Daily Revenue
- 73%
- Boost in Rewarded Video Engagement
Monetizing a Mobile Word Game for Maximum Engagement & Revenue
- 143%
- increase in ad revenue post-UX rework
- 38%
- rise in D7 retention with streak boosters
Revenue Scaling in an Action Shooting Game
- 194%
- Increase in Monthly Revenue Post-Ad Optimization
- 48%
- Boost in Average Session Duration
Monetization Optimization in a Party Game
- 175%
- Increase in Daily Ad Engagement
- 2.4x
- Growth in Total Session Time per User
Monetization Uplift in a Casual Game
- 138%
- Increase in Daily Revenue
- 92%
- Boost in Video Ad Completion Rate
Monetization Excellence in an Action RPG Game
- 288%
- Increase in Monthly Revenue
- 2.9x
- Growth in ARPDAU over 8 Months
Monetization Optimization in an Open World RPG
- 3.1x
- Increase in Monthly Active Users
- 220%
- Growth in Average Session Duration
Monetization Optimization in a Fashion Simulation Game
- 238%
- Increase in ARPDAU within 90 Days
- 3.1x
- Boost in Cosmetic Item Purchases
Monetization Optimization in a Puzzle Draw Game
- 230%
- Increase in Daily Ad Revenue
- 71%
- Growth in Level Completion Rate
Monetization Optimization in an ASMR Anti-Stress Game
- 318%
- Increase in Rewarded Ad Engagement
- 4.6x
- Growth in Monthly Revenue
Monetization Strategy in a VPN App
- 172%
- Increase in Subscription Conversion Rate
- 3.2x
- Monthly Revenue Growth
Subscription-Based Monetization in a Coloring Book Game for Kids
- 5.1x
- Increase in Monthly Revenue
- 4.3x
- Growth in 30-Day Conversion Rate
Monetization Optimization in a Car Game for Kids
- 237%
- Increase in 30-Day Subscription Conversions
- 3.2x
- Growth in Monthly Revenue Over One Year
Monetization Optimization in a Learning Game for Kids
- 4.1x
- Increase in Monthly Revenue
- 62%
- Boost in Parent-Initiated Trial Conversions
Monetization Breakthrough in a Cooking Game for Kids
- 3.7x
- Increase in Monthly Revenue
- 47%
- Boost in Subscription Conversions Within 30 Days
Monetization Breakthrough in a Puzzle Game for Kids
- 4.2x
- Growth in Subscription Revenue (Over 12 Months)
- 62%
- Boost in Daily Engagement
Monetization Breakthrough in a Car Game for Kids
- 3.9x
- Growth in Monthly Subscriptions (Within 12 Months)
- 70%
- Increase in Returning Users
Scaling Monetization in a Cooking Simulation Game
- 71 %
- jump in first-week IAP conversion
- 54 %
- lift in rewarded-ad views per active user
Optimizing Monetization in a Dating Simulation Game
- 186%
- IAP Revenue Growth (Month 1 to Month 6)
- 92%
- Drop in Ad Complaints After UX Overhaul
Scaling Monetization in a Horror Game
- 63 %
- lift in IAP depth across global market
- 47 %
- increase in rewarded-ad views per user
Scaling Monetization in a Match Puzzle Game
- 89%
- boost in daily IAP transactions
- ‑33%
- drop in user churn between levels
Want results like these for your game?
A free call with Mehdi. You get an honest read on your store listing, your UA and your monetization, and a plan you can use whether or not you hire us.