App growth agency · ASO, UA & monetization
We take mobile games to the top of the charts.
ASOUA grows apps and games with App Store Optimization, paid user acquisition and monetization that pays for itself. 9+ years and 4,500+ projects across Google Play, the App Store and Amazon.
Hourly rates from $25/hour. See pricing
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- Google Play
- App Store
- Apple Ads
- Google App Campaigns
- Meta Ads
- TikTok Ads
- Mintegral
- AppLovin MAX
- AdMob
- ironSource
- Unity Ads
- Amazon Appstore
- Huawei AppGallery
- Google Play Pass
Everything a game needs to grow, under one roof
All 14 servicesApp Store Optimization
Increase app visibility, rankings, and downloads with data-driven ASO strategies.
App Localization
Expand your app’s reach by adapting it to different languages and cultures for a global audience.
Conversion Rate Optimization (CRO) & A/B Testing
Enhance user experience, improve app conversions, and increase engagement through strategic A/B testing.
Custom Product Page Optimization
Create compelling product pages tailored to attract and convert more users.
ASO Audit & Strategy Consultation
Analyze and refine your ASO strategy to increase downloads and improve performance.
iOS IAP Promotion
Feature your in-app purchases on the App Store product page and in search so paying users find them before they install.
Paid User Acquisition
Drive app growth with targeted ad campaigns that attract high-quality users.
Retention Rate Optimization
Boost user loyalty with strategies that keep users engaged and coming back.
Mobile Analytics & Performance Tracking
Gain deep insights into user behavior, app performance, and growth opportunities with advanced analytics.
Monetization Setup & Optimization
Maximize your app’s revenue with in-app ads, subscriptions, premium features, and optimized monetization strategies.
In-App Purchase (IAP) Events & Promotional Content
Boost revenue and engagement with well-timed in-app purchase events, discounts, and promotional strategies.
Google Play Pass Publishing
Get exclusive access to premium users and boost app visibility by publishing on Google Play Pass.
Amazon Games Optimization & Support
Optimize and promote your game on Amazon to expand reach and maximize success.
Game Development & Publishing
Create high-quality, immersive games with expert design, development, and optimization.
Results from real projects
Every number below links to the full case study: the challenge, what we changed, and the before and after.
Jackpot! Enhancing Discoverability & Organic Downloads for Stardust Puzzle Game with a Powerful Keyword Strategy
- 250%
- Organic Installs GP (US)
- 225%
- Organic Installs iOS (US)
How to Increase Installs by +250% Through ASO A/B Testing
- 270%
- Organic Installs GP (US)
- 240%
- Organic Installs iOS (US)
Scaling Profitability and Volume in a HyperCasual Game
- 210%
- increase in d7 ROAS
- 180%
- growth in monthly ad spend with profitable returns
Scaling a Sort Puzzle Game to Sustainable Profitability Across Diverse Markets
- 320%
- increase in d30 ROAS
- 200%+
- growth in retention-driven revenue
Scaling Monetization & UA for an Arcade Game in Tier-1 Markets
- 42%
- Increase in Day-7 ROAS
- 29%
- CPI Reduction Across iOS
Driving Hybrid Revenue Growth for a Mobile Puzzle Game
- 89%
- Boost in Ad Revenue per DAU
- 62%
- Increase in IAP Conversion Rate
How we work together
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Free consultation
A call about your app or game, your numbers and your goals. We look at your store listing live and tell you what we'd fix first.
- 2
Estimate in hours
You get a written scope with the hours each task needs and the hourly rate for it. No packages you don't need. You approve before we start.
- 3
Execute and report
We ship the work, run the tests and campaigns, and send you reports on rankings, installs, ROAS and revenue, with time logged against the estimate.
- Former Head of ASO, TapNation
- Apple Ads certified
- Founder, ASO Global community
- 9+ years in mobile games
Led by an operator, not a salesperson
ASOUA was founded by Syed Muhammad Mehdi Rizvi. He has spent 9+ years in mobile games across ASO, UA, monetization and publishing, including as Head of ASO at TapNation and at Game District.
That's why our case studies read like post-mortems, not brochures. We'll tell you what we'd do if it were our own game.
More about ASOUAJoin 3,000+ app marketers in ASO Global
Our free community on WhatsApp and Discord. Ask questions, share what's working and get policy news the day it lands.
Latest from the blog
All articlesAndroid Developer Verification Is Live: What Game Studios Must Do Now
From September 30, 2026, unverified apps can no longer install normally on certified Android devices in Brazil, Indonesia, Singapore and Thailand. Here is what changes for publishers, and a checklist to stay installable everywhere.
Apple AdsTwo Ads Per Search: How Apple Ads' 2026 Expansion Changes Your ASO Playbook
Since March 2026, up to two Apple Ads can appear for a single App Store search. Here's what that does to brand keywords, organic click share and budgets, and how to adjust your ASO and paid strategy together.
MonetizationGoogle Play's US Billing Changes: Fees Start October 1, 2026. What Game Developers Should Do
The Epic v. Google ruling opened Google Play to external links and alternative billing in the US. From October 1, 2026 enrolled developers report transactions and pay service fees. Here's the timeline and how to decide if it's worth it for your game.
Tell us about your app or game
A free call with Mehdi. You get an honest read on your store listing, your UA and your monetization, and a plan you can use whether or not you hire us.