User acquisition case studies
Paid campaigns on Google, Apple Ads, Meta, TikTok and ad networks, scaled for ROAS rather than raw volume.
User acquisition
Scaling Profitability and Volume in a HyperCasual Game
- 210%
- increase in d7 ROAS
- 180%
- growth in monthly ad spend with profitable returns
Scaling a Sort Puzzle Game to Sustainable Profitability Across Diverse Markets
- 320%
- increase in d30 ROAS
- 200%+
- growth in retention-driven revenue
Smart Scaling for a Smarter Game – Unlocking Global Growth for an IQ Game
- 5.3x
- increase in profitable ad spend
- 180%
- improvement in day-7 ROAS
Fashion Meets Funnels – Scaling a Dress-Up Game Into a Global Style Icon
- 230%
- increase in ARPU
- 3.7x
- scale in paid UA
Breaking Speed Limits – Scaling a Bike Runner Hyper-Casual Game to Global Velocity
- 420%
- increase in ROAS
- 2.1x
- uplift in retention (Day 1)
Locked, Loaded, and Scaled – Revving Up Profitability for a Gun Runner Hyper-Casual Game
- 315%
- boost in ROAS within 90 days
- 60%
- drop in CPI across core channels
Knockout Growth – Scaling a Fight Runner Hyper-Casual Game with Precision UA
- 420%
- increase in ROAS within 4 months
- 55%
- reduction in CPI across key markets
Turning Taps into Treasure – Unlocking Scalable Growth for an Idle Game
- 5x
- increase in profitable spend within 6 months
- 390%
- uplift in d30 ROAS
Triggered for Growth – Scaling a Shooting Hyper Casual Game with Precision UA
- 320%
- d7 ROAS uplift
- 4.5x
- increase in scale within 8 months
Whisper to Win – Monetization Optimization in an ASMR Anti-Stress Game
- 280%
- increase in d30 ROAS
- 5x
- ad revenue scale
Drawing Big Returns – Scaling Performance in an Art Hyper-Casual Game
- 190%
- increase in profitable scale
- 70%
- drop in CPI across core geos
Scoring Big – Unlocking Global Growth in a Mobile Sports Game
- 225%
- increase in year-one revenue
- 68%
- reduction in CPI across Tier-1
Cracking the Code – Scaling a Color Sort Puzzle Game Through Behavioral Targeting
- 310%
- revenue growth in under 9 months
- 76%
- improvement in install-to-pay conversion
Unlocking Vocabulary, Unlocking Value – Monetization Breakthrough in a Word Game
- 172%
- increase in ROAS across top geos
- 300k+
- net new installs in 6 months
Sprint to Scale – Creative-First UA Strategy for a Hypercasual Runner Game
- 5.1x
- increase in scale across top UA channels
- 162%
- ROAS improvement within 90 days
Sketching Success – Unlocking Profitable Scale for a Draw Puzzle Game
- 132%
- increase in d30 ROAS
- 3.4x
- user base growth over 6 months
Scaling Simplicity – Unlocking Revenue with HyperIdle Game Growth
- 152%
- uplift in global revenue
- 4.5x
- increase in profitable scale
From Niche to Mainstream – Scaling a Simulation Game with Precision UA
- 185%
- increase in d30 ROAS
- 3x
- growth in daily revenue
Charting New Worlds – Scaling an Adventure Game with High-Intent UA
- 212%
- d30 ROAS growth
- 5x
- increase in Tier 1 scale
Want results like these for your game?
A free call with Mehdi. You get an honest read on your store listing, your UA and your monetization, and a plan you can use whether or not you hire us.